I help you build the right product, faster

2x Founder, 3x PM in startups, a runner, father, and genuinely curious about your business. Helping early-stage startups validate, build and scale software products.

Venn diagram of UX, Tech and Business — product sits in the overlap UX Tech Business
Source: Martin Eriksson, Mind the Product

If This Resonates with You

“I have 10 different ideas, which one should I build?”
“I want to validate my idea before committing time and money.”
“I need a quick MVP to iterate before building the full product.”
“I wanted to build some internal tools to improve efficiency of my teams and customers”
“I need to build a product fast but don’t have the team for it.”
“I have this problem, but not sure the best way to solve it”
"I want to understand users using my product to improve it.”
“I need to build some charts and dashboards using my data, but don't know a quick way to do it”
“I have engineers and designers, and want to make sure they’re working on the most impactful things not just building features”

What People Say

We tried another consultant from LA first and it failed. Lucas understood our problem before the technology and delivered exceptional value.
MarcelloCEO, Cheesecake Labs
Few individuals possess the relentless focus and ability to deliver results while shaping strategy alongside Directors and VPs across the company.
Giovanni BattistellaVP of Product
Highly effective. Lucas handled it autonomously: brought ideas, structure, and follow-through. In the end, the last thing we wanted was to have to manage the consultant.
LarissaHead of Product and Design
Working with Lucas was a collaborative experience. He genuinely listened to our team members, valued our input, and ensured that every solution was a collective effort. It made us feel truly part of the decision-making process.
Sherief GharraphMobile Engineering Manager
Once people saw this AI work happening, they pulled themselves toward it. Today it’s just the norm here. I don’t have to push anymore. The team pushes the system forward.
DougCTO
Lucas always brought a deep level of curiosity to the table. He didn’t just give opinions; he made sure he understood every detail before making a recommendation. This thorough approach earned my respect that we were building the right thing.
Daniel CamargoStaff Software Engineer
Lucas generated the autonomy for the internal team to manage itself. The role is to be the catalyst, but also to leave a base so people keep going and keep raising the bar.
OhanaAI Product Manager
Lucas drive to understand the business as a whole, from customer success to sales, sets him apart. His natural curiosity and dedication have made him indispensable, especially in helping connect the dots across different teams and projects.
Adam NorthBusiness Development
Sometimes we think we’re doing something amazing, then someone from the outside brings a completely different view. It’s good to have that outside view, to strip out our own biases.
DaniloEngineering Manager
For companies focused on driving innovation with a thoughtful balance of customer-centricity and measurable ROI, Lucas is an outstanding partner.
Vitor EspindolaCTO

What I’ve Shipped

Scaling AI adoption

Turned scattered AI wins into company IP, at 10× ROI

A 150-person software agency had been shipping with AI since late 2024, but every squad ran its own playbook. Efficiency swung by project, and the best workflows left with whoever built them.

I pulled the strongest practices into one proprietary AI harness built on governance, enablement and measurement, then rolled it out through engineering managers and pilot teams on live client work. Cheesecake Labs now sells it to its own clients as a paid service.

We won a large deal against a global consultancy many times our size. That client would not have closed with us before this work.
Marcello · CEO, Cheesecake Labs
10× ROI on the engagement Read the case study
Adoption matrix: every squad starts on its own playbook, in its own colour, and shifts week by week onto the same shared AI harness, arriving together by week eight
Measuring what users do

Took EVgo’s app from 1–2 stars to over 4

EVgo had launched a new mobile app with no way to see how drivers actually experienced it, so every fix was a guess.

I implemented Amplitude Analytics and a session replay tool, then turned the behavioural data into the loop the product team used to decide what to fix next.

Lucas’s ability to balance technical expertise, business acumen, and interpersonal skills is rare.
Claudia Lara · Senior UI/UX Designer
App Store and Google Play: 1–2 stars → 4+
Three EVgo mobile app screens: charger map, live charging session, and receipt
Product discovery

Rebuilt a monitoring tool and lifted operations efficiency 40%

A Series A startup had a v1 monitoring tool that was neither effective nor built around the people using it.

I ran the research, interviewed users, synthesised the findings, and delivered design mockups with a spec ready for development.

The most impressive thing about Lucas is how much he goes out of his way to understand users and their experience.
Beth Murphy · Implementation Manager
Operations efficiency +40%
Sketch of a monitoring dashboard on desktop and mobile
Validating an idea

Answered a build-or-don’t question before the money was spent

An early-stage startup wanted to know whether an emissions tracking product was worth building. Companies aiming at Net Zero struggle to track fleet emissions and their progress toward it.

I ran market research, interviewed companies in the segment, and synthesised the findings into actionable next steps.

Any startup looking to validate a software product idea, invest in innovation or data visualization / dashboards, could benefit from working with Lucas.
Diego Blanton · Director of Product
Go / no-go, backed by customer interviews
Illustration of a person on a call taking notes
Measuring performance

Gave a fleet one uptime number it could trust

Vehicle uptime is a key performance indicator in fleet management, and it depends on maintenance data and telematics that are not reported together.

I built an uptime dashboard that integrates both, so users can assess fleet performance trends and downtime reasons at any time. It became the consistent process the team now uses to improve uptime.

Lucas has shown strong leadership, especially in taking on new initiatives and delivering quickly.
Arun Rao · Senior Director of Engineering
One reliable uptime number for the whole fleet
Fleet uptime dashboard with trend charts and downtime reasons

Want to know how I could help?

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